How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.
Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
How to Spin It
Finding Your Voice with Jess Preston
You can be brilliant at your job and still be terrible at communicating it.
In this first episode, I speak with Jess Preston, co-founder of Inside Voices and a communication coach who works with leaders and spokespeople to help them speak with clarity and confidence. We explore how habits, nerves and early influences shape the way you speak, and what to do when your voice doesn’t match your intention.
We talk about the British discomfort with confidence, media training, and what makes a strong spokesperson in today’s landscape. We also discuss how brand jargon weakens messaging, and why clear, human language matters more than ever in public relations and internal communications.
Jess shares practical advice on voice training, public speaking and managing nerves, drawing on her background in performance and coaching. I reflect on what I’ve seen go wrong and right behind the scenes in brand PR and leadership communication.
Follow Jess on Instagram at @weareinsidevoices and explore her work at weareinsidevoices.com.
Connect with me on LinkedIn at linkedin.com/in/kasoryal or visit love-comms.com to learn more.