How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
Episodes
11 episodes
Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier
This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message.In this episode, I’m joined by Thea de Gallier, a communications consul...
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Season 2
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Episode 4
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40:03
Measurement and PR: Proving the Value of Your Work with Marianne Morgan
This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts.In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner...
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Season 2
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Episode 3
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44:02
Relevance and Perspective: Building Brands with Shilpa Saul
This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room.In this episode, I’m joined by Shilpa Saul, Partner at ...
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Season 2
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Episode 2
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41:31
Ambition and Burnout: Building a Different Way of Working with Lee Griffith
This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that...
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Season 2
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Episode 1
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45:50
How to Spin It: Christmas Special with Hannah Sharratt
Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with...
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Season 1
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Episode 6
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42:30
Purpose and PR: Reimagining Agency Life with Riannon Palmer
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results ...
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Season 1
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Episode 5
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46:31
The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé
Influence drives the fashion and beauty industries, but are we measuring it in the right way?In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partners...
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Season 1
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Episode 4
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39:43
Motherhood and PR: Shaping Careers That Work with Bethany Pearson
Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first.In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a foundin...
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Season 1
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Episode 3
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51:53
Platform Power and Audience Behaviour with Dr Zoetanya Sujon
Social platforms shape what we see, how we speak, and what gains attention. In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, to...
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Season 1
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Episode 2
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45:32