How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
Episodes
8 episodes
Ambition and Burnout: Building a Different Way of Working with Lee Griffith
This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that...
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Season 2
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Episode 1
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45:50
How to Spin It: Christmas Special with Hannah Sharratt
Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with...
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Season 1
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Episode 6
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42:30
Purpose and PR: Reimagining Agency Life with Riannon Palmer
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results ...
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Season 1
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Episode 5
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46:31
The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé
Influence drives the fashion and beauty industries, but are we measuring it in the right way?In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partners...
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Season 1
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Episode 4
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39:43
Motherhood and PR: Shaping Careers That Work with Bethany Pearson
Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first.In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a foundin...
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Season 1
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Episode 3
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51:53
Platform Power and Audience Behaviour with Dr Zoetanya Sujon
Social platforms shape what we see, how we speak, and what gains attention. In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, to...
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Season 1
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Episode 2
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45:32