How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
How to Spin It
How to Spin It: Christmas Special with Hannah Sharratt
Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season.
In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent creative agency. Hannah began her career in travel PR before moving into global roles at Ogilvy, where she worked on Coca-Cola’s Christmas activity and Cadbury. She now brings that experience into the independent agency world, working on clients like Spotify and Vinted.
We talk about this year's best, worst and surprising Christmas adverts, and Hannah's experience in the area.
About the guest
Hannah Sharratt is an Associate Director at Axe + Saw. A Cannes Lions Grand Prix winner with over a decade of experience in earned media, Hannah has shaped global campaigns across industries – from travel and tech to FMCG – for global powerhouses like Cadbury, Coca-Cola and TUI. She’s also helped cultivate the distinct voices of cult-favourite brands including Yard Sale Pizza, Spotify, Arsenal, and Feeld.
Connect with Hannah on LinkedIn
Visit Axe + Saw
Connect with me:
LinkedIn: Kayleigh-Anne Soryal
Website: https://www.love-comms.com