How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.
Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
Podcasting since 2025 • 6 episodes
How to Spin It
Latest Episodes
Purpose and PR: Reimagining Agency Life with Riannon Palmer
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results ...
•
Season 1
•
Episode 5
•
46:31
The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé
Influence drives the fashion and beauty industries, but are we measuring it in the right way?In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partners...
•
Season 1
•
Episode 4
•
39:43
Motherhood and PR: Shaping Careers That Work with Bethany Pearson
Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first.In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a foundin...
•
Season 1
•
Episode 3
•
51:53
Platform Power and Audience Behaviour with Dr Zoetanya Sujon
Social platforms shape what we see, how we speak, and what gains attention. In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, to...
•
Season 1
•
Episode 2
•
45:32