How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.
Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
How to Spin It
The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé
Influence drives the fashion and beauty industries, but are we measuring it in the right way?
In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deeper question: how do we actually qualify influence?
We discuss the murky history of measuring press impact and reach, and Launchmetrics’ Media Impact Value (MIV®) that help brands quantify the true value of visibility across print, social and online. Alison also shares her views on what makes a great brand moment, how brands get it wrong, and why understanding context is just as important as counting clicks.
Mentioned in the episode:
· Launchmetrics Brand Ambassador Marketing 2025 Report
· Upcoming Webinar on Qualitative Metrics
About the guest:
Alison Bringé is the Chief Marketing Officer at Launchmetrics, a brand performance platform used by leading fashion, lifestyle and beauty brands to measure and amplify their influence.
Connect with her on LinkedIn
Learn more about Launchmetrics
You can connect with me on LinkedIn at Kayleigh-Anne Soryal or visit lovecomms.co.uk
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