How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.
Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
How to Spin It
Platform Power and Audience Behaviour with Dr Zoetanya Sujon
Social platforms shape what we see, how we speak, and what gains attention.
In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, tone and public conversation. We explore why people use platforms differently depending on their role or life stage, what happens when polarised content is rewarded, and how this can affect communicators trying to strike the right tone.
We talk about:
- How platform design influences interaction, visibility and audience behaviour
- Why life stage, profession and pressure affect how people use social media
- The cultural tension between speaking up and staying silent
Dr Zoetanya Sujon is the author of The Social Media Age, published by SAGE. Follow her at linkedin.com/in/zoetanya-sujon.
You can connect with me at linkedin.com/in/kasoryal or visit love-comms.com.