How to Spin It
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.
Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
How to Spin It
Purpose and PR: Reimagining Agency Life with Riannon Palmer
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out.
We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also explore the role of AI, greenwashing, and why the best comms people are often the first to call out bad decisions from within.
About the guest:
Riannon Palmer is the founder of Lem-uhn, a feel-good PR agency working with purpose-led brands to drive real impact. She was named one of Management Today’s 35 Under 35 and is a champion for building a healthier, more progressive PR industry. Connect with her on LinkedIn
Mentioned in this episode:
Better Business Act: https://betterbusinessact.org/
B-Corp: https://bcorporation.uk/
NY Times article: “We can bury anyone”
Clean Creatives: https://cleancreatives.org/
You can connect with me Kayleigh-Anne Soryal on https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.com
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